Marking is important to all business; no matter you are a big chain company CEO or a small business owner running your own online jewelry shop alone. Get more and more people to visit your store and buy what you sell is the most basic principle in business world. Big chain companies have their own marking department and abundant resources to use for marking, but to a small online jewelry shop owner, your condition is much worse. Limit resources, limit time even limit knowledge. However, there is always a way out as long as you want to. In this post is five basics you can use to market your online jewelry store. Work them out the best you can, result will come in silent.
5 basic tips for jewelry shop marketing
Build your Facebook, Twitter page
Facebook, twitter is now not strange to anybody. Almost everybody own a Facebook, Twitter account, especially your target customer, young girls and women. They love to connect with their family friends via Facebook, Twitter. Be part of them. Even your shop is small, build your own page. Keep posting useful information to them. Like knowledge of keeping jewelry, matching tips and your new designs updates. Don’t post promotional message all the time, people will get bored of it.
Use other social network like Pinterest, Instagram
Apart from Facebook and Twitter, there are a lot of other social websites that can connect you to other women and girls. Use them to the best. Unlike Facebook and Twitter, you can share photos of your jewelry to Pinterest, Instagram to attract potential customers. Organize your account, take cute photos. Women love cute photos. There are a lot other women community sites like weheartit.com , this site is mainly for sharing cute photos, but you know if women saw some cute jewelry they will love to share it to other sites which will help you to increase your online awareness. What’s more, they are also likes to find your shop and purchase it if they love the item you post.
Build your Email list
As the time goes, you’ll have more and more customers, don’t forget the old ones. Add their email address to your list (you should ask for your customer’s permission before sending emails to them.) Send emails to them frequently. You must have received a lot of promotional emails from other stores you’ve purchased before. This is Email marking (or Electric Direct Mail). Your new jewelry designs, sales designs, other promotional information, etc. Everything you want your customers to know, you can send emails to tell them. It’s also important to not overdo it, otherwise you will annoy your customers and end in less and less names on your list.
Open more shops on other platform
Since you already purchased your stock, it’s no harm to open another shop on other platform like wanelo, Esty , Amazon,etc. More shop means you have more opportunity to meet new customers and sell your fashion jewelry. In the meantime, build your Facebook page audience, twitter followers and email list.
There is another efficient way to market your online jewelry shop, sponsor youtubers. There are a lot of women doing Youtube videos now, just check and find a suitable youtuber to your business. For example, you are selling chic fashion jewelry for young girls, then find a young girl who love to share jewelry. You have limit budget, find a youtuber with less followers(they will ask for less as they are not that popular), a less popular Youtube normally will not ask for money payment, you can just sponsor them with your jewelry and offer them a few extra pieces to their followers. Don’t forget to ask them to add links back to your shop, Facebook page and twitter. Also, ask them to require their followers to follow your Facebook and twitter in order to win a give away (which is offered by you).
Now you know there is a lot to do to market your fashion jewelry shop online, however you may be bothered by a new problem. How can I do so much work alone? Yes, there are is tons of work need to be done running an online shop alone. But not all work has to be done all the time. After you tried all these marking ways, you should able to know which works best to you. Then, you can stick to that one and do the rest less. For example, you found Facebook and twitter works the best, then other social network just a supplementary, you can do it when you have spare time. As your business grows, you will be able to hire somebody to do this work for you. Or you can just hire somebody to pack packages, ship orders for you and you can do marking work yourself. As marketing work require more creativity and wisdom.
Believe yourself and do your work with heart, it’s your career. Take care of it the best you can, it will pay you back in a good way.